How often are you asked about what you do?
How well are you prepared to answer that question?
Every time you talk to someone new, you have a chance to sell yourself and what you do, fact. It doesn’t have to happen at a networking event; a small talk in at a bus stop in the morning may in fact turn into a potential new business too.
But there is a catch; what you say to your potential customer in your elevator pitch has to be so memorable that they will remember it amongst all the ones they are going to hear that day. Your task when presenting your elevator pitch is to make your prospect get so intrigued to want to continue the conversation in a business setting, during a presentation or sales call for instance.
Here are some things you should remember while creating your elevator pitch plus a surefire way to make it better from your competitor’s ones:
Focus on Benefits
It is quite tempting to fill your elevator pitch with just what you do; in fact, to you what your company does is probably is a benefit of its own. Unfortunately your prospect may not see it that way. In order to capture your prospects attention you need to show how he is going to benefit from your service or product.
Here is a formula that works and will always place you ahead of your competition:
Find out the most common problem in your niche relating to what you do and show in your pitch that you can solve it.
For example, my old company used to offer coding services to graphic design studios. But instead of focusing on that in my pitch I emphasize the main problem my prospects have: how to successfully enter a hugely profitable niche of web design without the expense of hiring an in-house staff.
In other words I simply tell my prospects that we will help them grow their business and make more money without additional headaches. And it works.
Start Your Elevator Pitch with the Meat
You may think that it is important to mention your company name or any other details first but remember that this information will be on a business card you will hand over to your prospect. Don’t waste your time on them; start with the benefit first to get your prospect interested in your offering.
Make it easy to Remember
The real secret to a perfect elevator pitch is to make it easy to remember. Don’t use sophisticated words no one is going to memorize, instead make it sound so simple and natural that the prospect will remember it no matter what.
Elevator pitch is one of the most powerful tools you have at your disposal when networking for business. If used well, it can exponentially increase your chances in initiating the sales process with a prospect.
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