6 Guerilla Marketing Ideas for Your Startup

Marketing can be scary, I admit. And I refer to the typical campaigns you see everywhere, not the guerrilla marketing ideas I want to talk about in this post. It is one thing to be reading about marketing, absorbing all the information and even learning it. However, launching a proper marketing campaign is something completely … Read more

Business Blogging – How to Write Interesting Posts Even If You’re Not a Writer

One of the things I like about blogging is that you don’t have to be a professional writer in order to be successful at it. Unlike prose or academic writing, rules in blogging are more lose. Blogging gives many of us, especially those who are not professional writers a chance to express our ideas in … Read more

What is The Value of Your Customers?

You have to value your clients, naturally and practically anyone in business knows and understands this rule. What’s little known though, especially amongst startups is that your clients also present value to your company. In other words, you should do your best to retain customers but you also should primarily focus on those that you gain the … Read more

How Do You Make Decisions?

“An executive is a man who decides. Sometimes he decides right. But he always decides.” – John Patterson. To me, decision making is the absolute essence of business. Nothing else involves so much risk and courage. Business is the same, it is all about taking risks, it is really only for the courageous and certainly without … Read more