This is a first post in a business blogging series. My goal is to show you how you can market your business and increase your sales with a blog.
Business blogging is one of the easiest and certainly the cheapest way to promote a business online. Yet statistics show only 39% of companies in the US use it for marketing. I am sure that in Ireland, where I live, the number is even lower. I don’t know the figures from your corner of the world if you live somewhere else but I am sure that they are not great either.
What’s even worse, most of the businesses that blog are doing it the wrong way.
How do I know? Well, because not so long ago my company was making the same mistakes. I launched our first blog about 4 years ago but for the first few I was posting exactly what I shouldn’t have. I actually don’t think there was anything that would be of any importance to anyone there.
That was a long time ago though. Today our business blog, although it’s not a huge site, is read by many of our clients and prospects and helps us to make the right first impression. Blogging worked really well for us even though it took us time to figure out how to do it properly.
Luckily, today, there are plenty of online resources that can teach you the skill. And the word ‘blog’ certainly entered the common business vocabulary.
Yet still, very few business people understand what does it mean for their company to have a blog. If you are one of them, this and the next few posts in the series are for you.
Before we go into the details of promoting your company with a blog though I want to quickly introduce to you my 5 most important benefits of having a business blog.
5 Key Benefits of Business Blogging
Having a business blog means that you can:
- Communicate directly with your target audience. Every time you publish an article it gets in front of people interested in the topic giving you the ability to communicate directly with them. Many of those people may become your clients and the fact that you have been helping them through the blog can speed up the process.
- Build a strong brand. Through your blog, you can get your brand in front of thousands if not more people who otherwise might never get a chance to discover that your company exists.
- Show your way of working in your niche. In other words, a blog gives you a chance to differentiate yourself from your competition. Thanks to it you don’t have to do it individually with every one of your prospects. They can discover what makes you different at once simply by landing on your site. To me, this alone is one of the most powerful benefits of business blogging.
- Build trust in your company. By posting honest, helpful articles on your blog you can start building relationships with prospects based on trust that comes from the way your blog presents you. And there is no easier sale to make than the one based on a previous relationship.
- Make your site better ranked in Google. Google loves fresh content, it also loves keywords that it can index you by. The blog gives you an opportunity to use both to promote your site and make it possible for more people to find your company.