5 Elements Your Need to Integrate To Your Logo to Ensure Customers Will Remember It

A logo is one of the most important constituents of a business’s identity. The logo communicates to your business contacts and clients through business cards, stationery, website, invoices, receipts, packaging, and other marketing materials. The logo should look professional and convey the significance of the business properly. Above all, the logo should be designed to … Read more

Employee vs Independent Contractor: What You Need to Consider

Especially in this down economy, many business owners are utilizing the services of independent contractors and freelance workers over hiring part-time or full-time employees. As an entrepreneur, knowing when to hire an independent contractor or bring in a new employee requires much consideration. First, let’s differentiate the two. If you go by the IRS definitions, an … Read more

5 Ways to Ensure Effective Employee Training

When it comes to continuous improvement within the workplace, there are few greater areas that influence quality management than employees. Your employees are a huge commodity within your organization, and as such, training them to provide the best level of service to your customers is the most effective and valuable way to ensure that they … Read more